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Lori Morell

National Account Director
Direct: 1-262-513-2420
Toll Free: 1-800-755-0335 x420


Hometown: Sussex, WI

Current Location: Pewaukee Office

Professional Background:

I come from a retail management past. Along the management title, I’ve been a team leader, an event coordinator, and a retail merchandiser. The position I held prior to coming to NP was working for a local Harley-Davidson dealer in a management position. That expertise brought me to NP where I have been part of the H-D team since 2001.

As a member of the NP Harley-Davidson team working in a sales capacity, I work with our corporate clients, the plant locations, the H-D museum and a small group of dealers. Although my client base is primarily motorcycle related, I have a great group of non-motorcycle related clients as well. Most of my new clients are referrals, which speaks volumes to the trust I have gained from existing customers. I work very hard to establish and maintain long term relationships with all of my clients.

Clients: I work within the motorcycle, motorcycle safety, financial and home improvement industries.

Hobbies/Interests: Antiques, motorcycles, dogs and birds, gardening.

Reason I Love National Premium: "Relaxed atmosphere, great people."


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