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John Deere Brand Calendar

John Deer Calendar

Want results like this for your company? Contact us today for a free consultation about your next project.

Customer:

John Deere

Objectives

To increase Brand Identity for the John Deere Company and to encourage their dealerships to execute a 12 month marketing plan.

Strategy

To increase customer traffic into the stores on a monthly basis and to increase customer satisfaction and loyalty.

Tactics

  • Customize the calendar photos and grid design to enhance the John Deere brand.
  • Give each dealership five individual calendar pad locations per month for location specific events.
  • Dealerships hand out calendars to customers as a token of appreciation.

Results

  • The first year participation was 12% of dealers in the Minneapolis Branch.
  • Second year participation increased by 21% and included an additional company branch.

Want results like this for your company? Contact us today for a free consultation about your next project.








 

 


 

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