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Referral Program


CUSTOMER:

Self Promotion

OBJECTIVES:

  • Increase the number of new customers
  • Decrease the costs of new customer acquisitions

STRATEGY:

  • Create a tool for the sales people to generate referral prospects
  • Motivate contacts to provide referrals by offering a 2-level incentive:
  • First offer would be a reward for providing referrals
  • Second offer would be a reward if the referrals result in new business

TACTICS:

  • Reward each person that provides up to five referral prospects with a set of noise cancellation headphones.
  • If any of these referral prospects are converted to a sale, reward that same person with an mp3 player that compliments the headphones and completes a set.
  • Capture the information by creating a form to be filled out by the person providing the referrals or the salesperson.
  • Provide each salesperson with a sample of the headphones and mp3 players plus a quantity of full color flyers promoting the offer to be used on sales calls. Put the form on the back for ease of use.

RESULTS:

  • After 8 months (April 2006 - November 2006), 54 individuals have completed a form. That has resulted in a total of 130 new referral prospects. Of these 43 have been converted to new customers resulting in 129 new orders.
  • A total over $266,000 in sales was generated on an investment of $9,500.

How to Increase Your Sales with Promotional Products While Saving Time and Money

When it comes to making an unforgettable impression on your target audience, nothing gets your message across quite like the right promotional products. Promotional items can be gifted out to current customers or potential clientele at trade shows and events to help you achieve visibility.

 

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