Snap-on Tools Corporate Merchandise Program
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Company:
Snap-on Tools
Objectives:
- Provide 5000 global franchisees a source for promotional items to help market the brand and sell more tools.
- Maintain the integrity of the company’s trademark logo and brand communication standards.
- Provide complete promotional solutions for any corporate or individual franchise objective.
Strategy:
Develop a corporate merchandise program that provides franchisees and associates with a complete source for all types of promotional products including custom caps, apparel, calendars, decals, banners, glassware, family,
and recreational items.
Tactics:
- Create catalogs, websites, and sell sheets for all global markets.
- Display and sell all items at regional and national trade shows, meetings, conventions, and employee events.
- Carry inventory on items for order fulfillment and delivery direct to customer.
- Custom print items with personalized contact information to help promote individual franchisee business.
Results:
- Over 65% of the franchisees participate in this program annually.
- Annual royalty income paid to the company
Want results like this for your company? Contact us today for a free consultation about your next project.