WIIL Rocks Swimsuit Calendar
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Customer:
WIIL Rocks Radio
Objectives
- Increase listenership for the radio station.
- Increase sales revenues with remotes and advertisements.
Strategy
- Create a wall calendar featuring winners of swimsuit competitions from booked remotes.
Tactics
- Hold weekly swimsuit competitions hosted by WIIL Rock at advertiser’s retail locals (bars/restaurants).
- Choose twelve models for the calendar, each representing one month of the year.
- Hold a final competition to select the “cover model” from the twelve total winners.
- The winner will appear on the cover and will receive $5,000 cash plus a free trip to the Bahamas and other gifts.
- Coordinate photo shoots by WIIL Rock partnering with an advertiser (professional photographer).
- Sell and distribute the calendars through WIIL Rock coordinated and promoted events.
- Each winning model will commit to #1 event/promotion.
Results
- 5,000 calendars were produced and distributed.
- WIIL Rock generated advertising revenues that exceeded the expense of the calendars.
- WIIL Rock’s advertisers have asked that the promotion be repeated.
Want results like this for your company? Contact us today for a free consultation about your next project.