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“I’ve worked numerous times with National Premium and would like to list a few brief points about my experience with the company. Service Quality–Unbelievable, Delivery–Early or on-time every time, Product Quality– Excellent

VP Marketing Director,
Suntrust Bank Chattonooga

WIIL Rocks Swimsuit Calendar

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Customer:

WIIL Rocks Radio

Objectives

Increase listenership for the radio station.
Increase sales revenues with remotes and advertisements.

Strategy

Create a wall calendar featuring winners of swimsuit competitions from booked remotes.

Tactics

Hold weekly swimsuit competitions hosted by WIIL Rock at advertiser’s retail locals (bars/restaurants).
Choose twelve models for the calendar, each representing one month of the year.
Hold a final competition to select the “cover model” from the twelve total winners.
The winner will appear on the cover and will receive $5,000 cash plus a free trip to the Bahamas and other gifts.
Coordinate photo shoots by WIIL Rock partnering with an advertiser (professional photographer).
Sell and distribute the calendars through WIIL Rock coordinated and promoted events.
Each winning model will commit to #1 event/promotion.

Results

5,000 calendars were produced and distributed.
WIIL Rock generated advertising revenues that exceeded the expense of the calendars.
WIIL Rock’s advertisers have asked that the promotion be repeated.

Want results like this for your company? Contact us today for a free consultation about your next project.

About Us

As a Gold Level distributor, National Premium helps companies of all sizes achieve marketing objectives of any scope. We are full-service, results-driven and dedicated to delivering promotional marketing ideas and tools matched to each company's needs and budget. Working as partners with our clients, we leverage the expertise of our teams, developing solutions that strenghten the integrity of their corporate identity in a create, and of course, timely fashion.

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CORPORATE HEADQUARTERS
National Premium, Inc.
N26 W23315 Paul Road
Pewaukee, WI 53072
Phone: (262) 513-2400
Free: 1-800-755-0335
Fax: (262) 513-5981, 1-800-659-1724 (Toll Free)

FLORIDA OFFICE
National Premium, Inc.
750 Third Street, Suite 1
Neptune Beach, FL 32266
Phone: (904) 246-2655, Free: 1-888-222-6642
Fax: (904) 246-2644

MINNEAPOLIS/ST. PAUL OFFICE
National Premium, Inc.
6130 Blue Circle Drive, Suite 400
Minnetonka, MN 55343
Phone: (952) 939-0818 Free: 1-888-534-3303
Fax: (952) 939-0915

NETHERLANDS OFFICE
National Premium Europe B.V.
Nieuwland Parc 85, 3351 LJ Papendrecht
P.O. Box 297, 3350 AG Papendrecht
The Netherlands
Phone: +31 (0) 78 890 7 491
Fax: +31 (0) 78 890 7 493

KANSAS OFFICE
National Premium, Inc.
9221 Flint
Overland Park, KS 66214
Phone: 913-381-6596
Fax: 913-381-7139

HONG KONG OFFICE
National Premium Asia
Unit 12, 16F Block A
Profit Industrial Building
1-15 Kwai Fung Crescent
Kwai Chung, N.T., Hong Kong
Phone: +852 3529 1500
Fax:: +852 3529 1514

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