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HOMEGROWN HULLABALOO

(Milwaukee, WI)—A homegrown hullabaloo is growing in the promotional product industry. National Premium, Inc., a 38–year old Milwaukee company has launched an assault on common ineffective promotions and poor customer service.

What started this assault? It began when Octane, Inc., a Milwaukee design firm, formulated a masterpiece re–branding of marketing materials that National Premium, Inc. has utilized to revive personalized customer service from simpler times in history. No other company in the promotional industry uses such a theme–based platform. Furthermore, this memorable creative package won three certificates of merit at the United Adworkers Milwaukee 99 award show in 2004. This comprehensive revival of traditional service keeps its eye on the past, offering clients what they value most: stability, trust, and unmatched creativity.

Who is National Premium, Inc.? National Premium, with branch offices also in Florida, Illinois, and Minnesota, is positioned within the top .5% of promotional products/marketing companies in the nation. Out of over 16, 000 promotional product distributors, they rank among the top 70 in the United States. But, that’s not all. National Premium is particularly exceptional at personifying service and creativity. With a Vice President of Sales who once delivered a package to a client in a bike messenger costume, National Premium is ready, willing, and able to be unique. They are working every day to preserve and promote the integrity of their clients’ logos and corporate identities—especially right here in Wisconsin.

Homegrown Hardware

Carl O. Johanson of Snap–on, knows that “Our vendor partner National Premium has created a first rate corporate merchandise program, and has constructed innovative ideas to strengthen our brand. This innovative calendar highlights “snapshots” of cars owned by Snap–on customers. Our customized Snapshots calendar has even appeared on an episode of Seinfeld, and in numerous episodes of American Hotrod!” Recently, Snapshots was honored with a 2005 Calendar Marketing Association National and World Calendar Gold Award for the most creative marketing application in the promotional division of wall calendars. Not too shabby considering this is the industry’s premier competition. Snap–on Tools Company, LLC is a subsidiary of Snap–on Incorporated, a leading global developer, manufacturer and marketer of tool and equipment solutions for professional tool users. Product lines include hand and power tools, diagnostics and shop equipment, tool storage products, diagnostics software and other solutions for the transportation service, industrial, government, education, agricultural, and other commercial applications, including construction and electrical. Products are sold through its franchisee dealer van, distributor channels and company direct sales, including snapon.com. Founded in 1920, Snap–on is a $2 billion–plus, S&P 500 company headquartered in Kenosha, Wis., and employing approximately 11,500 worldwide.

Homegrown Power

Rexnord Industries, headquartered in Milwaukee, a leading manufacturer of highly engineered mechanical power transmission components, has recently announced the opening of their Company Store administered by National Premium. The promotional products store streamlines their purchasing and ensures that the proper branding is used. The 5000+ employees of Rexnord will now be able to order in-stock merchandise for quick turn around for client gifts, employee clothing, and office essentials.

Over the years, Rexnord has partnered with National Premium on many other marketing efforts, including a very successful PowerBox program that was designed as "lunch and learn" training sessions to educate its thousands of distributorships about the Rexnord Product offerings. On May 16th, Rexnord acquired The Falk Corporation, enhancing their capabilities in the power transmission industry.

Homegrown Happenings

National Premium, Inc. has recently teamed up with the Spirit of Milwaukee, a nonprofit organization solely committed to enhancing Milwaukee's image both locally and worldwide, in a one-of-a-kind branding campaign for Milwaukee. The Spirit of Milwaukee combined a variety of guerilla marketing tactics with National Premium's creation of "Milwaukee mark," quality promotional merchandise that increases pride in our own homegrown happenings.

National Premium is a promotional marketing company. For more information please visit www.NationalPremium.com on the Web or call 1.800.755.0335. Now hiring account executives at all locations. Creative ideas. Better results.

How to Increase Your Sales with Promotional Products While Saving Time and Money

When it comes to making an unforgettable impression on your target audience, nothing gets your message across quite like the right promotional products. Promotional items can be gifted out to current customers or potential clientele at trade shows and events to help you achieve visibility.

 

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