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VP Marketing Director,
Suntrust Bank Chattanooga

WIIL Rocks Swimsuit Calendar


Want results like this for your company? Contact us today for a free consultation about your next project.

Customer:

WIIL Rocks Radio

Objectives

  • Increase listenership for the radio station.
  • Increase sales revenues with remotes and advertisements.

Strategy

  • Create a wall calendar featuring winners of swimsuit competitions from booked remotes.

Tactics

  • Hold weekly swimsuit competitions hosted by WIIL Rock at advertiser’s retail locals (bars/restaurants).
  • Choose twelve models for the calendar, each representing one month of the year.
  • Hold a final competition to select the “cover model” from the twelve total winners.
  • The winner will appear on the cover and will receive $5,000 cash plus a free trip to the Bahamas and other gifts.
  • Coordinate photo shoots by WIIL Rock partnering with an advertiser (professional photographer).
  • Sell and distribute the calendars through WIIL Rock coordinated and promoted events.
  • Each winning model will commit to #1 event/promotion.

Results

  • 5,000 calendars were produced and distributed.
  • WIIL Rock generated advertising revenues that exceeded the expense of the calendars.
  • WIIL Rock’s advertisers have asked that the promotion be repeated.

Want results like this for your company? Contact us today for a free consultation about your next project.

How to Increase Your Sales with Promotional Products While Saving Time and Money

When it comes to making an unforgettable impression on your target audience, nothing gets your message across quite like the right promotional products. Promotional items can be gifted out to current customers or potential clientele at trade shows and events to help you achieve visibility.

 

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