Category Archives: Industry Insights

Plan A Safety Program That Pays Off

Posted on February 22, 2013 by NP Marketing Team

When businesses invest in worker safety, they protect their bottom line as well. The potential savings is tremendous. According to research conducted by J. Paul Leigh, a Professor of Public Health Sciences at the University of California – Davis, the … Continue reading →

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Tips For Interacting In Foreign Business Deals

Posted on February 6, 2013 by NP Marketing Team

This week, we wanted to reflect on some of the obstacles we face as a company, and we concluded that many of them come from being a global company. In conducting business internationally, we have the responsibility to ensure that … Continue reading →

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How To Amplify Your Social Media Presence

Posted on December 17, 2012 by NP Marketing Team

Over 75% of companies now use Twitter as a marketing channel. This was just one of the eye-opening statistics we found presented by Awareness, Inc. in their new whitepaper. The increasing popularity in social media sites has changed the direction … Continue reading →

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Remember Business Gifts on Your Holiday List This Season!

Posted on November 30, 2012 by NP Marketing Team

The holidays are right around the corner so gift buying is speeding up fast. But personal holiday shopping isn’t the only kind going on within businesses. Employer business gifts are an effective economic marketing tool to enhance customer relationships and … Continue reading →

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Tips for Creating a Noticeable Point-of-Purchase Display

Posted on November 20, 2012 by NP Marketing Team

Point-of-purchase displays are another marketing opportunity to sell more of your product and engage new customers. These displays can be conveniently placed in prime locations in retail stores, whether it’s near the checkout line or the end of an aisle, … Continue reading →

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5 Easy Steps To Start An Employee Recognition Program

Posted on October 26, 2012 by NP Marketing Team

Studies show that a formal employee recognition program offering tangible rewards is the most effective way to motivate employees, more so than encouragement and positive feedback. According to an Incentive Research Foundation and Incentive Federation 2011 study, employees think more … Continue reading →

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Promotional Products: Your Premier Advertising Medium

Posted on July 26, 2012 by NP Marketing Team

When it comes to advertising, there are many mediums in which you can choose to market your company. Taking your budget into consideration and knowing you can only advertise in so many places, marketers typically choose a medium depending on … Continue reading →

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How to Work with your Promo Products Consultant

Posted on July 12, 2012 by NP Marketing Team

I recently sat down with two of our consultants, Andy and Jen, to talk about their communication process with customers and prospects when developing solutions for their promotional product projects. Both have had much success as experts in this industry, … Continue reading →

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Beyond Imprinted Waterbottles – great new summer products that beat the heat

Posted on July 6, 2012 by NP Marketing Team

It seems fitting that with the hot month of July already setting in, a few of our new summer products featured this month focus around water. Even though Promotional Product Association International (PPAI) named water bottles as one of the … Continue reading →

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