January 3-6 mark our annual pilgrimage to our industries trade show in Las Vegas. It is earlier this year due to the consumer’s electronic show (Las Vegas’ largest annual convention) is a week earlier therefore we got bumped. At first I was upset at having to fly to Las Vegas on January 2nd and miss ½ a day of the educational day classes, but the more I thought about how early it was the more I liked the idea of getting through it and getting back to our customers with great ideas sooner this year.
We will have over 30 people at this show, and each will be armed with their camera enabled cell phones and will be sending in photos of new products during the three days that we will be sharing via our Twitter, Facebook, and LinkedIn sites. You might also see a video or two of new or hot products that might need a little more than just a photo.
Then I am off to Dusseldorf Germany to catch up with the team from our Rotterdam, Holland office for the PSI show, another industry trade show for our European customers. We will be doing the same social media photo experience for our European Social Media, but will also share any new or hot product ideas on our US social media outlets as well. We have the capability to source products for our customers anywhere in the world and ship them to any of our customer’s locations worldwide as well, so these shows are a very important part of our global business solutions.
Lastly, I will be headed to Coventry, England to visit the Trade Only UK show to find products for several of our customers with operations in the UK to support their needs as well as those of our global operation.
The products are only part of what National Premium provides. We work closely with our customer to understand their business and needs and then work with them to develop solutions to meet those needs using promotional products as the vehicle to present their message to the audience they have selected, worldwide.
Something we have done successfully for our customers over the past 45 years.