Over 75% of companies now use Twitter as a marketing channel. This was just one of the eye-opening statistics we found presented by Awareness, Inc. in their new whitepaper. The increasing popularity in social media sites has changed the direction of business’ marketing strategies drastically over the past few years. After reading some of these compelling statistics, we’d like to share a few tips on how you can capitalize on the use of your company’s social media sites.
Make accounts on as many social media sites as you deem possible. The more you make a presence on the web, the more the public will be aware of you. Always make sure that the links to your other social media sites appear somewhere on each site, and also re-post your postings from different sites (e.g. pose a question on Twitter about an article you posted on Facebook (making sure to include the link in case they didn’t see it on Facebook!). Each social media site has a different primary purpose, but all should relate and encompass your company’s identity.
In particular for promotional product businesses, get a Pinterest account. The original idea of this site as a personal bulletin board for all the cool things you see on the web has evolved. Now, companies have created accounts as a way to be personable with the public, while also showcasing their products through a channel additional to their website. And people are actually shopping through Pinterest! The site is projected to account for 40% of social media driven purchases this year. A quick tip is to include the price-there’s a 36% higher chance they’ll buy!
Make a point to actively post on each social media site everyday. Ensure that whoever is in charge of your social media sites is posting several times a day, whether through answering questions, inquiring more information from others, uploading articles or photos, or simply conversing about an interesting news story. The average user of Facebook spends 20 minutes per visit on the site. This long browsing period leaves ample opportunity for them to stumble on your content if you are actively posting, and it even invites the chance to have a “chat-like” conversation with them. Your relationships will grow much deeper if you show the other you are sincerely interested in connecting with them.
Be gracious with sharing your knowledge and expertise. Consumers-your clients and potential clients-love to learn new information once in a while. Enlighten them with new industry trends, successful marketing strategies, interesting statistics, or even business advice. People value this information because they value your expertise on the subject matter. 13% of consumers say they specifically follow a brand on social channels because of their content. Use your social media sites as a platform to impress and gain their trust to work with you.
The main thing to take away today is to get your company/brand on as many social network sites as possible! By actively engaging in and fully utilizing these sites, you have the opportunity to improve your customer relationships to a more trusted and deeper connection, which will always leads to a good thing for your business!