As the next tradeshow is fast approaching, you may be scrambling for ideas of promotional products that will increase traffic to your booth. You want to avoid the nightmare of standing there twiddling your thumbs all day as visitors pass by to the next booth. You should not only be thinking of how to get visitors to your booth that day, but also about what products will catch people’s attention and get your company’s name remembered in the future.
In a 2003 study by Georgia Southern University, 71.6% of attendees who received a product said they remembered the name of the company. A good conversation with a visitor may be enough to make a lasting impression, but you can’t be sure. Including a tangible promotional product for your visitors serves as a reminder of your company and services weeks, even months, after the show.
These useful giveaways last long after the day of the show and can be modified to be unique to your company:
- Double-sided business card magnet
- Can cooler
- Water bottle
- Multi-function key chain
- USB
- Pen
The study also found that 76.3% of attendees had a favorable attitude toward the company if they received a promotional product. Giveaways are enjoyed first and foremost because they are free, but they are also essentially seen as gifts that show your appreciation of the client even before an order is placed. It makes an even bigger impact on the attendee if you personally hand out the product to your visitors, rather than just having them laid out on the table for people to snatch.
In selecting your product, make sure that it is unique and innovative, and also reflective of what your company offers so that they remember what you are all about!
