It seems fitting that with the hot month of July already setting in, a few of our new summer products featured this month focus around water. Even though Promotional Product Association International (PPAI) named water bottles as one of the most popular items to imprint with a logo and use as a promotional item, we believe you can get more creative than that! The products featured below show how you can solve your task by designing a neat accessory for your water bottle or finding a completely new way to cool down.
Pens are a product both needed and wanted by every age and income group. In a recent PPAI study, 75% of respondents state they carry a pen with them at all times. And 8 out of 10 times they use a pen with advertising or company logos on them.
Yes. Even though school just got out for the summer, it’s never too early to start looking at the new and improved supplies for next year. Most consumers start shopping early to get the products featuring the latest trends, but make sure to keep supplies abundant for those last-minute shoppers in the fall. According to Gourmet News, the back to school season is the second biggest consumer spending event for retailers, only behind the holidays. The spending for grades K-12 and college reached $68.8 billion last year.
On June 23rd this year the company that my father, Dick Schmidt, started in an upstairs room slightly larger than a closet turns 45 years old. He grew his company on the four cornerstones of Honesty, Integrity, Hard work and Friendship, which would later become his mantra. From the small room in Wauwatosa, Wisconsin, he grew National Premium into an international company with 7 offices worldwide. As big as National Premium grows, Dick Schmidt’s legacy will be that he took the time to learn every employee’s name, significant others’ names, as well as their children’s names, ages and sports they played. Each year employees would look forward to receiving a handpicked, always humorous, birthday card from him. The non-sales employees would also find a crisp $20 bill along with a hand-written message. He treated everyone in the company as family, and those outside the company as friends, and took time to say hello and meet everyone. He even knew the UPS driver’s name and often asked about his family. In my 24 years of working with my dad, I got to see him as so much more than my father. It wasn’t until his sudden death in September of 2010 that my family and I got to see him through the eyes of all those people he touched. The four hours we had set for his wake took over five hours to get everyone through. Each mourner had a personal story of something my father had said or done that they would never forget, and that we will never forget.
As the next tradeshow is fast approaching, you may be scrambling for ideas of promotional products that will increase traffic to your booth. You want to avoid the nightmare of standing there twiddling your thumbs all day as visitors pass by to the next booth. You should not only be thinking of how to get visitors to your booth that day, but also about what products will catch people’s attention and get your company’s name remembered in the future.
Happy Valentine’s Day to all of our friends and family!
January 3-6 mark our annual pilgrimage to our industries trade show in Las Vegas. It is earlier this year due to the consumer’s electronic show (Las Vegas’ largest annual convention) is a week earlier therefore we got bumped. At first I was upset at having to fly to Las Vegas on January 2nd and miss ½ a day of the educational day classes, but the more I thought about how early it was the more I liked the idea of getting through it and getting back to our customers with great ideas sooner this year.
It seems we have not only gotten away from saying it, but we have gotten away from meaning it. We now say Happy Holidays like we say hello. This year, unlike many in the past, I am really looking forward to Christmas and being with my family. It has been so busy for me this past year that my days off and holidays seems to have flown by. I was able to slow down for Thanksgiving and really pause to take a look around at everything I was thankful for and realized that it was for family, friends, health, and the holidays that bring us all together. We at National Premium are very thankful for our employees, customers, suppliers and everyone that touches our business. We have had a very challenging year, but a very good year. We have made many changes and we are set for another very strong New Year with all of you.
It was only a year ago that my family sat around my parents dining room table talking about my father who passed away a little more than a month prior. At that time we collectively couldn’t think of much to be thankful for, but it is amazing how much clarity a year can bring.
Two of our Account Executives have launched a new “Face to Face” survey platform at National Premium utilizing the iPad2. The first was at a customer’s booth at a tradeshow and the other at a company sponsored event. Both had looked upon the survey using the iPad with a bit of skepticism until they saw the results.