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Case Studies National Premium

Snap-on Tools Corporate Merchandise Program

Company: Snap-on Tools

Objectives:

  • Provide 5000 franchisees with a single source of promotional items.
  • Provide the company with royalty income.
  • Maintain the integrity of the company’s brand.
  • Select a vendor that provides a total turn-key operation.

Strategy: Develop a corporate merchandise program that provides franchisees with a tool for ordering promotional products.

Tactics:

  • Create a full color catalog and fully functional website with all items offered.
  • Display all the items offered in the program at all franchisee meetings.
  • Selected items are inventoried • Selected items are available with franchisee copy Results:
  • Over 65% of the franchisees participate in this program annually.
  • The company significantly increased their annual royalty income.

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